Become part of what we CAN’T afford to sit out
Time to act is now!Lead the change your generation -and those who follow- deserve it is within reach, but it requires people willing to act.
Stop informality. Step up to reverse it. Join us in transforming the lives of 5.8 billion informal humans and fortifying the 2.4 billion who are formal.
Your support will expose the root causes of informality – marginalization, lack of affordability, migration, inequality, and economic instability – while present the solutions with high-level discussions and amplify awareness through documentaries and video podcasts. Together, we create freedom and opportunity for millions.
Donations to Thought for Action Inc., a 501(c)(3) non-profit organization, are tax-deductible.
Join the Movement. Make History. Choose your donation today.
Every level of support you choose directly funds:
Awareness Promoter and Fact Checker
Research, fact-checking, and story development before the camera rolls.
Reality Check Walk with Élena
Join ‘Elena in an exclusive immersive two-hour walk to witness how informality shapes everyday life. Walks held New York, Washington DC, Paris, London, Berlin, Mexico City, with more locations announced via email.
Your support covers essential production costs – transportation, permits, and community coordination, so we can film the stories where they happen.
Face-to-Face Change Member Conversation
Engagein one-hour conversation, online or in person, with a member of our Change Team, including thought leaders such as Francis Fukuyama, Deirdre McCloskey, David Landsman, Willem Buiter, Nobel Laureate Christopher Pissarides.
You power the next phase of our work: new research and documentaries.
Priority Preview Sponsor
Sponsor an exclusive private screening event of the documentary 70% Informals featuring live Q&A with the creators.
You support private screenings for decision maker and leaders, covering permissions, licensing, translations, and accessibility.
Co-Producer of “Reality Check with Élena”
Help bring global conversations to life featuring leaders, individuals living in informality, and those transformed across Africa, Europe, the U.S., and Latin America.
Your support powers the production and expansion of the “Reality Check with Élena” videocast series, reaching wider audiences and deepening impact.
Partner in the Transformation of the 70% (5.8 Billion People)
Contact us at [email protected] to explore tailored opportunities to transform a country at a time, raise awareness, and implement Reality Check Analysis’ first-level assessment.
$100,000 supports the production of the next 70% Informals documentary and includes a producer’s credit.
$50,000 amplifies production and distribution of our videocast and includes a producer’s credit.
“Reality Check Analysis (RCA) transformed Peru’s history. We moved from a poor nation with almost no middle class to a respected economy where millions benefit daily. Shantytowns have become thriving cities with million-dollar homes who’s residents even own a beach house.”
“Elena and the team made us believe that informals can be transformed and become engines of growth in their own country. It’s incredible to see with my own eyes the amazing change. Home and land plot values moved from 12$ to 1M$! Incredible!”
“I was born and raised surrounded by informality and I thought this was not possible to change. I thought it was part of our culture or DNA. It is inspiring for me to see that transformation is feasible, tangible with real results on the ground. It can happen anywhere in the world.”
“RCA is a very good idea, it offers leverage to countries to realistically include the informals in their economy and society.”
“The results are impressive, immensely improving the lives of millions and the fate of a country.”
“RCA is so powerful. It highlights the importance of property rights and its significant impact on global GDP. I’ve learned a lot from Elena regarding how to apply theory on the ground and have daily results for individuals.”